Everyone has an opinion. And everyone wants to be heard. And what could be better than to be heard by millions of people all over the globe? Blogging has evolved from a pastime into a powerful broadcast tool for individuals and businesses alike. Want to share your review of a great movie? Or want to spread awareness about Global warming? With blogging sites like EBlogger, Multiply, Wordpress offering blogs for virtually free of cost, making your opinion count in the vast expanse of cyberspace is easier like never before. For people who want to have a less flashy and more private space than a social networking site, blogging is an ideal option. Blogging also offers pure 'Opinion networking' amongst you and practically everyone else in the world who is a netizen. And not only do individuals, but now businesses and organizations alike are making their presence felt on the 'blogosphere' as it is called. Businesses seeking to improve can learn about the public reception to their products and services by reading user reviews. Even companies like Microsoft create blogs to chronicle their new products and software which are followed by millions around the globe thus helping them cut down on their marketing costs. Blogging has now turned into a money making proposition for their creators. That is, if your blog has something truly unique to offer and attracts a consistent stream of people logging in and read your posts. Popular blogs can now earn revenue by featuring advertisement on their blogspace. Companies now employ paid bloggers to spread the word about their products and services. What better than being paid to voice your opinion? Surely a case of having your cake and eating it too! A blog is your blank canvas, your palette, your thoughts and imagination. Go ahead, paint the world red!